Art Direction in Eyja- og Miklaholtshreppur, Iceland

Creative direction gives separate outputs a shared point of view. For a art direction project connected to Eyja- og Miklaholtshreppur, Iceland, the location is context; the actual design decisions come from the audience, content, brand and channel.

How to frame the project

Brand management becomes valuable when many channels and people touch the same identity.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

Start with the problem, not the style

References are most helpful when they explain what feels right about an example instead of asking for a copy.

How the project can move forward

Delivery formats depend on where the work will live: print, web, social, presentation or video.

Design beyond one deliverable

Reusable typography, spacing and component rules make future production faster.

Digital use changes the rules

File size and image optimization are part of digital design quality.

A location-independent process

Location is usually less important than communication rhythm and clear expectations.

When motion becomes part of the brand, motion graphics and editing can extend the same typography and graphic language into video.

Quick questions

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

Can web design be part of the same project?

Yes. Web design can use the same visual system as the brand and campaign work.