Brand Guidelines in Amras, Tyrol, Austria

A useful identity system needs to work at small scale, in one color and across digital and print. For a brand guidelines project connected to Amras, Tyrol, Austria, the location is context; the actual design decisions come from the audience, content, brand and channel.

Design with a clear purpose

A useful identity system needs to work at small scale, in one color and across digital and print.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A clearer starting point

A useful brief can be short. The goal, audience, format, available content and deadline usually provide enough structure to begin.

From first direction to final files

Clear approval points keep the project from staying open-ended.

Communication is part of the service

A good working relationship combines design quality with predictable review and delivery.

Digital use changes the rules

File size and image optimization are part of digital design quality.

Files, feedback and calls

Location is usually less important than communication rhythm and clear expectations.

A website often becomes the place where identity, content and conversion meet, so web design works best when it is considered alongside the wider brand system.

Before starting

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.