Brand Guidelines in Maniema, Democratic Republic of the Congo

A useful identity system needs to work at small scale, in one color and across digital and print. For a brand guidelines project connected to Maniema, Democratic Republic of the Congo, the location is context; the actual design decisions come from the audience, content, brand and channel.

Design with a clear purpose

A useful identity system needs to work at small scale, in one color and across digital and print.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

Design beyond one deliverable

A design system creates value when it can support the next campaign or content update too.

A clearer starting point

A useful brief can be short. The goal, audience, format, available content and deadline usually provide enough structure to begin.

Designing for real screens

File size and image optimization are part of digital design quality.

From first direction to final files

Clear approval points keep the project from staying open-ended.

Choosing a working model

A portfolio shows visual capability, but communication and process determine how the project feels day to day.

If the brand is changing at the same time, corporate identity design and digital outputs are easier to align when they share one direction.

Before starting

How is Brand Guidelines priced?

Pricing depends on content readiness, number of deliverables, concept development, variants, technical requirements and turnaround.

How is Brand Guidelines priced?

Pricing depends on content readiness, number of deliverables, concept development, variants, technical requirements and turnaround.