Brand Identity Refresh in Potters Village, Saint John, Antigua and Barbuda

A useful identity system needs to work at small scale, in one color and across digital and print. The same design principles apply in Potters Village, Saint John, Antigua and Barbuda: reduce uncertainty in the brief, establish priorities and build only what the project actually needs.

How to frame the project

Brand consistency does not mean every layout looks identical; it means every layout feels related.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A clearer starting point

Collecting final copy, dimensions and image assets early reduces avoidable revision later.

Keeping the workflow practical

The first concept is a way to make direction visible. It is better to confirm the overall approach before polishing small details.

What matters beyond the portfolio?

Cross-channel consistency is often more valuable than a single impressive mockup.

What changes on screen

Different aspect ratios often need a recomposed layout rather than a cropped version.

Remote collaboration is normal

Screen sharing can resolve design direction quickly without long meetings.

A website often becomes the place where identity, content and conversion meet, so web design works best when it is considered alongside the wider brand system.

Quick questions

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Can the project be handled remotely from Potters Village, Saint John, Antigua and Barbuda?

Yes. Design, web, e-commerce and video work can be managed through online meetings, file sharing and structured feedback.