Brand Identity Refresh in Gilan, Iran

Brand consistency does not mean every layout looks identical; it means every layout feels related. For a brand identity refresh project connected to Gilan, Iran, the location is context; the actual design decisions come from the audience, content, brand and channel.

How to frame the project

Rebranding is often about editing and clarifying rather than replacing everything.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A compact brief is enough

References are most helpful when they explain what feels right about an example instead of asking for a copy.

What really shapes the scope?

Extending an existing system and creating a new direction from zero are different types of work.

How the project can move forward

Delivery formats depend on where the work will live: print, web, social, presentation or video.

Files, feedback and calls

Good file naming and centralized feedback matter more when teams work across locations.

A system that survives the next project

Consistency is a shared character, not identical layouts.

For product-led businesses, e-commerce management can connect product organization, campaign visuals and store content rather than treating them as separate tasks.

Before starting

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.