Instagram Post Design in Bouillon, Wallonia, Belgium

Mobile-first hierarchy matters because social visuals are usually seen quickly and at small scale. A project for Bouillon, Wallonia, Belgium does not need artificial local claims. A clearer approach is to focus on the real communication problem and how the work will be used.

Design with a clear purpose

The feed is a sequence, not a collection of unrelated posters.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A system that survives the next project

Documenting recurring decisions reduces visual drift when more people work on the brand.

Start with the problem, not the style

Separating must-have requirements from optional ideas keeps the project focused.

Digital use changes the rules

Small screens expose weak hierarchy quickly. Text, controls and CTA placement need deliberate priority.

From first direction to final files

Clear approval points keep the project from staying open-ended.

What matters beyond the portfolio?

A portfolio shows visual capability, but communication and process determine how the project feels day to day.

A website often becomes the place where identity, content and conversion meet, so web design works best when it is considered alongside the wider brand system.

Before starting

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.