Label Design in Bonheiden, Flanders, Belgium

Small text and regulatory information should be designed in from the start. A project for Bonheiden, Flanders, Belgium does not need artificial local claims. A clearer approach is to focus on the real communication problem and how the work will be used.

Design with a clear purpose

The same pack needs to work on shelf, in photography and on e-commerce pages.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

Working with a freelance designer

A good working relationship combines design quality with predictable review and delivery.

A compact brief is enough

Separating must-have requirements from optional ideas keeps the project focused.

From first direction to final files

Clear approval points keep the project from staying open-ended.

More than a page count

A short scope discussion before pricing usually removes unnecessary deliverables.

Building something reusable

A design system creates value when it can support the next campaign or content update too.

If the brand is changing at the same time, corporate identity design and digital outputs are easier to align when they share one direction.

A few practical answers

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.