Packaging Design in Itaúna, Minas Gerais, Brazil

The same pack needs to work on shelf, in photography and on e-commerce pages. For a packaging design project connected to Itaúna, Minas Gerais, Brazil, the location is context; the actual design decisions come from the audience, content, brand and channel.

A focused way to begin

The same pack needs to work on shelf, in photography and on e-commerce pages.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A compact brief is enough

References are most helpful when they explain what feels right about an example instead of asking for a copy.

Mobile, web and multiple formats

The same brand can feel consistent across channels without using the same composition everywhere.

How the project can move forward

Clear approval points keep the project from staying open-ended.

Building something reusable

A design system creates value when it can support the next campaign or content update too.

Choosing a working model

A portfolio shows visual capability, but communication and process determine how the project feels day to day.

When motion becomes part of the brand, motion graphics and editing can extend the same typography and graphic language into video.

Before starting

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Can web design be part of the same project?

Yes. Web design can use the same visual system as the brand and campaign work.