Poster Design in Granma, Cuba

Ad creative needs to adapt to platform and aspect ratio rather than simply resize. The same design principles apply in Granma, Cuba: reduce uncertainty in the brief, establish priorities and build only what the project actually needs.

A focused way to begin

Ad creative needs to adapt to platform and aspect ratio rather than simply resize.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

Communication is part of the service

A good working relationship combines design quality with predictable review and delivery.

What should be defined before design?

Collecting final copy, dimensions and image assets early reduces avoidable revision later.

Keeping the workflow practical

Consolidated feedback makes revision easier to understand and prevents conflicting changes.

More than a page count

A short scope discussion before pricing usually removes unnecessary deliverables.

Building something reusable

Reusable typography, spacing and component rules make future production faster.

A website often becomes the place where identity, content and conversion meet, so web design works best when it is considered alongside the wider brand system.

Before starting

Can web design be part of the same project?

Yes. Web design can use the same visual system as the brand and campaign work.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Can the project be handled remotely from Granma, Cuba?

Yes. Design, web, e-commerce and video work can be managed through online meetings, file sharing and structured feedback.