Rebranding in Max-Planck-Institut für Multidisziplinäre Naturwissenschaften 37070, Lower Saxony, Germany

Brand consistency does not mean every layout looks identical; it means every layout feels related. The same design principles apply in Max-Planck-Institut für Multidisziplinäre Naturwissenschaften 37070, Lower Saxony, Germany: reduce uncertainty in the brief, establish priorities and build only what the project actually needs.

How to frame the project

A useful identity system needs to work at small scale, in one color and across digital and print.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

What should be defined before design?

Collecting final copy, dimensions and image assets early reduces avoidable revision later.

Keeping the workflow practical

Delivery formats depend on where the work will live: print, web, social, presentation or video.

Choosing a working model

Cross-channel consistency is often more valuable than a single impressive mockup.

Mobile, web and multiple formats

The same brand can feel consistent across channels without using the same composition everywhere.

Remote collaboration is normal

Most design, web and video projects can be handled remotely through clear files, calls and review rounds.

If the brand is changing at the same time, corporate identity design and digital outputs are easier to align when they share one direction.

Common project questions

Can web design be part of the same project?

Yes. Web design can use the same visual system as the brand and campaign work.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.