Rebranding in Sabana Iglesia, Santiago, Dominican Republic

A useful identity system needs to work at small scale, in one color and across digital and print. The same design principles apply in Sabana Iglesia, Santiago, Dominican Republic: reduce uncertainty in the brief, establish priorities and build only what the project actually needs.

A focused way to begin

A useful identity system needs to work at small scale, in one color and across digital and print.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

Start with the problem, not the style

Separating must-have requirements from optional ideas keeps the project focused.

Budget follows the real workload

Extending an existing system and creating a new direction from zero are different types of work.

Keeping the workflow practical

Clear approval points keep the project from staying open-ended.

Files, feedback and calls

Good file naming and centralized feedback matter more when teams work across locations.

Design beyond one deliverable

Reusable typography, spacing and component rules make future production faster.

When motion becomes part of the brand, motion graphics and editing can extend the same typography and graphic language into video.

Quick questions

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.

How is Rebranding priced?

Pricing depends on content readiness, number of deliverables, concept development, variants, technical requirements and turnaround.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.