Rebranding in Komen, Slovenia

Brand consistency does not mean every layout looks identical; it means every layout feels related. For a rebranding project connected to Komen, Slovenia, the location is context; the actual design decisions come from the audience, content, brand and channel.

Design with a clear purpose

Brand consistency does not mean every layout looks identical; it means every layout feels related.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A compact brief is enough

References are most helpful when they explain what feels right about an example instead of asking for a copy.

Digital use changes the rules

File size and image optimization are part of digital design quality.

From first direction to final files

Consolidated feedback makes revision easier to understand and prevents conflicting changes.

A system that survives the next project

Documenting recurring decisions reduces visual drift when more people work on the brand.

Communication is part of the service

Direct access to the person doing the work can reduce interpretation layers in a freelance setup.

A website often becomes the place where identity, content and conversion meet, so web design works best when it is considered alongside the wider brand system.

A few practical answers

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.