Rebranding in Solothurn, Switzerland

Brand consistency does not mean every layout looks identical; it means every layout feels related. When rebranding is needed in Solothurn, Switzerland, a useful first step is defining the job before choosing the visual style.

A focused way to begin

A useful identity system needs to work at small scale, in one color and across digital and print.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A compact brief is enough

References are most helpful when they explain what feels right about an example instead of asking for a copy.

Keeping the workflow practical

Clear approval points keep the project from staying open-ended.

Choosing a working model

Cross-channel consistency is often more valuable than a single impressive mockup.

Mobile, web and multiple formats

The same brand can feel consistent across channels without using the same composition everywhere.

Working across locations

Most design, web and video projects can be handled remotely through clear files, calls and review rounds.

Ongoing content can benefit from freelance graphic design support that builds repeatable rules rather than starting from zero every time.

Before starting

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

Can web design be part of the same project?

Yes. Web design can use the same visual system as the brand and campaign work.