Rebranding in Harare, Zimbabwe

Rebranding is often about editing and clarifying rather than replacing everything. The same design principles apply in Harare, Zimbabwe: reduce uncertainty in the brief, establish priorities and build only what the project actually needs.

A practical approach

Rebranding is often about editing and clarifying rather than replacing everything.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A compact brief is enough

Separating must-have requirements from optional ideas keeps the project focused.

More than a page count

A short scope discussion before pricing usually removes unnecessary deliverables.

A calmer revision process

Delivery formats depend on where the work will live: print, web, social, presentation or video.

Remote collaboration is normal

Screen sharing can resolve design direction quickly without long meetings.

A system that survives the next project

Documenting recurring decisions reduces visual drift when more people work on the brand.

When motion becomes part of the brand, motion graphics and editing can extend the same typography and graphic language into video.

Common project questions

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.