Retail POSM Design in Sar-e Pol, Afghanistan

Retail graphics are read while people move, so speed of recognition matters. The same design principles apply in Sar-e Pol, Afghanistan: reduce uncertainty in the brief, establish priorities and build only what the project actually needs.

Design with a clear purpose

Viewing distance should influence type size and image scale.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

Start with the problem, not the style

Separating must-have requirements from optional ideas keeps the project focused.

Mobile, web and multiple formats

Different aspect ratios often need a recomposed layout rather than a cropped version.

A calmer revision process

Consolidated feedback makes revision easier to understand and prevents conflicting changes.

A system that survives the next project

Consistency is a shared character, not identical layouts.

Working with a freelance designer

Direct access to the person doing the work can reduce interpretation layers in a freelance setup.

When motion becomes part of the brand, motion graphics and editing can extend the same typography and graphic language into video.

Before starting

How do revisions work?

The preferred approach is to confirm the main direction first, then collect feedback in focused rounds.

Can e-commerce work be included?

Yes. E-commerce design and management can cover product pages, categories, campaign visuals and store content.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.