Retail POSM Design in Bimbo, Ombella-M'Poko, Central African Republic

In-store communication works better when campaign, product and price information have separate roles. A project for Bimbo, Ombella-M'Poko, Central African Republic does not need artificial local claims. A clearer approach is to focus on the real communication problem and how the work will be used.

Design with a clear purpose

Retail graphics are read while people move, so speed of recognition matters.

If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.

A clearer starting point

Collecting final copy, dimensions and image assets early reduces avoidable revision later.

Digital use changes the rules

File size and image optimization are part of digital design quality.

From first direction to final files

Consolidated feedback makes revision easier to understand and prevents conflicting changes.

Keeping the brand connected

Documenting recurring decisions reduces visual drift when more people work on the brand.

Choosing a working model

A portfolio shows visual capability, but communication and process determine how the project feels day to day.

When motion becomes part of the brand, motion graphics and editing can extend the same typography and graphic language into video.

Before starting

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.

Do you also handle video?

Yes. Video editing and motion graphics can be included when the communication needs moving content.