Visual Identity Design in Dampier, Western Australia, Australia
Rebranding is often about editing and clarifying rather than replacing everything. For a visual identity design project connected to Dampier, Western Australia, Australia, the location is context; the actual design decisions come from the audience, content, brand and channel.
Design with a clear purpose
A useful identity system needs to work at small scale, in one color and across digital and print.
If the scope crosses disciplines, graphic design, web design, e-commerce design and video editing can be considered as connected parts of one communication system.
What should be defined before design?
A useful brief can be short. The goal, audience, format, available content and deadline usually provide enough structure to begin.
From first direction to final files
Clear approval points keep the project from staying open-ended.
Communication is part of the service
A good working relationship combines design quality with predictable review and delivery.
Designing for real screens
File size and image optimization are part of digital design quality.
Working across locations
Screen sharing can resolve design direction quickly without long meetings.
If the brand is changing at the same time, corporate identity design and digital outputs are easier to align when they share one direction.
Quick questions
Do you also handle video?
Yes. Video editing and motion graphics can be included when the communication needs moving content.
Do you also handle video?
Yes. Video editing and motion graphics can be included when the communication needs moving content.
Can web design be part of the same project?
Yes. Web design can use the same visual system as the brand and campaign work.
Let’s define the scope
A few sentences about the brand, deliverable and timing are enough to start.
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